Small and mid-sized businesses face stiff competition from mega-companies, making it hard for most to generate leads, sales, and grow. The good news is that you can grow your business seamlessly via LinkedIn amidst the competition within your niche. LinkedIn has many professionals to connect with, build strong relationships and give your business a competitive edge. Here are ways to build strong relationships with your LinkedIn accounts.
One of the best ways to interact and connect with people via LinkedIn is by sending direct messages to prospects and existing customers. When sending the messages, you should aim to build relationships rather than selling your products or services outright.
Begin by introducing yourself and your business and focus on building trust as you show your expertise. If your audiences post information on their timeline that triggers your interest, you can take the conversation to their inboxes and discuss the post further. This can quickly draw their attention, and they may want to engage you further.
While it may not be possible to know all your LinkedIn connections, you should always follow up with every friend request to receive. You might have met someone at an event, but you cannot remember them well, yet, the person remembers you well. When you get a friend request, send an inbox and ask to know them more. It could be a potential customer interested in your products or services. Chatting with the person creates a warm atmosphere to open up and tell you what they're looking for. This is an easy way to interact further and connect with new friends.
LinkedIn has millions of people around the world. There are still many more people you know that aren't your LinkedIn connections yet. It is best to search your inbox and CRM, identify people you already know, and connect with them. This could be your family members, colleagues, prospects, clients, people you met at events, and strategic partners.
The more you connect with people, the bigger your LinkedIn network grows and the more relationships you build. This creates more brand visibility for your business, leading to enhanced customer trust, loyalty, strong relationships, and business growth in the long run.
It is so easy to attract the attention of your LinkedIn connections when you keep commenting on their posts. Initiate interactions by commenting on posts with valuable information based on your connections' posts. It is also best to wish your connections happy birthday and job anniversaries whenever you get the notifications. This is a simple and touching way to build trustworthy and long-lasting relationships with your connections.
LinkedIn live streaming is another effective strategy to connect with new people and build relationships. Most people get attracted to videos and always want to know the message you're passing across. You can go live or post recorded videos to your connections to let them know that you value their friendship on LinkedIn and that you're looking forward to long-lasting relationships on the platform.
The beauty of this strategy is that few people post videos on LinkedIn. This will make you stand out from the crowd and achieve your relationship goals smoothly.
No doubt that LinkedIn is a super powerful tool to build connections and long-lasting relationships to grow your business, no matter its size and age. Want to learn more about growing your business via LinkedIn? Schedule a demo of our Rainmaker LeadGen Platform and get a better understanding of how to build robust relationships with your LinkedIn accounts.
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