Keynotes, Workshops & Breakout Sessions that
help your sales and service teams level-up their performance and Become Preferred

Becoming Preferred: 7 Triggers to Booking the Business

Format: Keynote or Workshop/Breakout Session

Time Frame: 60-90 minutes

Target Audience: Sales, Marketing

Our emotions wield incredible influence over our decision-making process. Whether conscious or subconscious, they often influence our purchasing choices based on how a product or service resonates with us emotionally, even as we seek logical reasoning.

Discovering and activating these emotional triggers in your sales conversations and customer experiences can revolutionize your results to help you build trust and credibility quickly, streamline the sales cycle, accelerate the buying process, and position you as the emotional favorite in your market.

In this captivating and practical presentation, you'll explore the powerful emotional drivers that fuel success. Discover profound insights into your customers' motivations, allowing you to craft compelling marketing and sales strategies, and messaging that will deeply resonate and elevate your results to new levels.

Understanding and employing these triggers will help you:

• Build trust, credibility, and authority quickly
• Position the “Why” and sell the “Because”
• Make dynamic, results-oriented sales presentations
• Accelerate the buying cycle and crush your targets
• Increase profit margins with the five customer currencies
• Overcome buyer resistance effectively
• Get the customer to take action quickly
• Confirm the business with make-sense solutions

Unearthing the secrets of human behavior and psychology is key to unlocking any thriving business's potential. Delve into the captivating realm of consumer decision-making, a labyrinth of conscious and subconscious emotions that shape our choices. "7 Triggers to Booking the Business” is a game-changing framework empowering you to skyrocket your sales, secure more deals, and become the emotional favorite in your market.



Michael Vickers 2024 Fee Schedule

Fee Range: $15,000-$20,000

Inquire about Virtual Fees

Internalization Webinar: Michael includes a complimentary follow-up internalization webinar with each of his programs, which can be delivered 3-6 weeks following the initial event. 

Travel: All transportation and hospitality fees are in addition to the appearance fee. Michael’s air travel is booked by us using refundable round-trip economy class airfare. Michael’s preference is a king size bed, non-smoking room.

AV Requirements: LCD projector/screen and wireless microphone (handheld or lavaliere). Michael travels with his presentations on his MacBook laptop and carries the required connector, correctly referred to as a “dongle” (no joke!) for his laptop to hook up to the LCD projector.

Products: (Books) Available in Hard Copy and Digital Copy: Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace

For additional information please contact Beth Smith at 403-312-8980 or beth@michaelvickers.com