Keynotes, Workshops & Breakout Sessions that
help your sales and service teams level up their performance and Become Preferred

Becoming Preferred: How to Out-position, Out-sell, & Out-experience the Competition

Format: Keynote or Workshop/Breakout Session

Time Frame: 60-90 minutes

Target Audience: Sales, Marketing, and Customer Service Teams

Today’s marketplace is more competitive than ever. With the proliferation of competition in every sector and the ever-growing digital landscape, businesses struggle to differentiate themselves in a sea of similar offerings. To stand out from the crowd, it is essential for businesses to not only offer high-quality products or services but also to create unique brand experiences, engage with their customers in meaningful ways, and continuously level-up their game. 

In this popular presentation, Michael presents leading-edge strategies and tactics to give you and your team the frameworks to out-position, out-sell, and out-experience the competition and become the preferred provider in your marketplace. 

 This game-changing presentation will teach you how to:

• Become the emotional favorite in the markets you serve
• Create authentic differentiation in a crowded marketplace
• Build relationships of trust quickly
• Deliver ‘High Touch’ and Distinctive Value to your client base
• Build long-term economic relationships of trust with your clients
• Deliver a client experience that unleashes customer advocacy
• Overcome discounting by employing the “Five Customer Values”
• Insulate your clients from competitive erosion
• Exceed expectations and increase your customer advocacy with “High Touch” strategies
  
  

“Becoming Preferred” is not just a presentation; it’s a strategic roadmap that engages your organization and enables you to deliver a client experience that sets you apart from the competition. This presentation is entertaining and informative, with real-world anecdotes, practical examples, and proven strategies to empower you and your team to achieve immediate, tangible results. 

Michael Vickers 2024 Fee Schedule

Fee Range: $15,000-$20,000

Inquire about Virtual Fees

Internalization Webinar: Michael includes a complimentary follow-up internalization webinar with each of his programs, which can be delivered 3-6 weeks following the initial event. 

Travel: All transportation and hospitality fees are in addition to the appearance fee. Michael’s air travel is booked by us using refundable round-trip economy class airfare. Michael’s preference is a king size bed, non-smoking room.

AV Requirements: LCD projector/screen and wireless microphone (handheld or lavaliere). Michael travels with his presentations on his MacBook laptop and carries the required connector, correctly referred to as a “dongle” (no joke!) for his laptop to hook up to the LCD projector.

Products: (Books) Available in Hard Copy and Digital Copy: Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace

For additional information please contact Beth Smith at 403-312-8980 or beth@michaelvickers.com