Keynotes, Workshops & Breakout Sessions that
help your sales and service teams level-up their performance and Become Preferred

Creating Authentic Differentiation: Position the "Why" and Sell the "Because"

Format: Keynote or Workshop/Breakout Session

Time Frame: 60-90 minutes

Target Audience: Sales, Marketing

In today's crowded and competitive marketplace, effectively communicating the value proposition of your product or service is essential to attract and retain customers. Simply offering a better relationship is no longer enough; customers seek a more VALUABLE relationship. This keynote or workshop/breakout session will provide your team with a framework and practical content that can be implemented immediately, helping you stand out from the competition. By positioning your “Why” and selling your “Because,” you can differentiate your offerings in a way that customers truly value.

Employing these strategies and frameworks will help you:

• Create messaging that clarifies and cuts through the competitive clutter
• Understand how the brain engages, prioritizes, and decides
• Learn to remove friction from the buying journey
• Understand the power of transparency in selling
• Build trust, establish credibility, and pique interest quickly
• Accelerate the sales cycle and close more business
• Position an upsell and increase the share of the wallet
• Position the “Why you?” and the “Why now?”

This program is designed to help you and your team more effectively identify their ideal customer, clarify their messaging, shorten the sales cycle, and create customer advocacy. The best product or service doesn’t necessarily win the business, the best experience does!

Michael Vickers 2024 Fee Schedule

Fee Range: $15,000-$20,000

Inquire about Virtual Fees

Internalization Webinar: Michael includes a complimentary follow-up internalization webinar with each of his programs, which can be delivered 3-6 weeks following the initial event. 

Travel: All transportation and hospitality fees are in addition to the appearance fee. Michael’s air travel is booked by us using refundable round-trip economy class airfare. Michael’s preference is a king size bed, non-smoking room.

AV Requirements: LCD projector/screen and wireless microphone (handheld or lavaliere). Michael travels with his presentations on his MacBook laptop and carries the required connector, correctly referred to as a “dongle” (no joke!) for his laptop to hook up to the LCD projector.

Products: (Books) Available in Hard Copy and Digital Copy: Becoming Preferred: How to Outsell Your Competition and Dance of the Rainmaker: Creating Authentic Differentiation in Today’s Competitive Marketplace

For additional information please contact Beth Smith at 403-312-8980 or beth@michaelvickers.com